About Us
Sampad champions and celebrates South Asian arts and heritage across the Midlands, the UK and internationally.
We produce world-class artistic programmes, we work with schools and communities and we lead on artist development. At Sampad we are storytellers, platforming narratives which are globally important and providing inspiring experiences for all ages and backgrounds.
Our work connects people, breaks down barriers, raises critical issues and amplifies unheard voices. Enabling the South Asian arts sector to thrive.
Breaking Down Barriers

Sampad break down barriers because we change people’s perception of South Asian arts. We do this by increasing accessibility to South Asian art and diversifying South Asian arts and heritage audiences through our events and learning programme.
Raising Critical Issues

Sampad raise critical issues by leveraging South Asian arts to shine a light on the challenges faced by communities, aiming to enhance mental health and wellbeing. This is achieved through partnerships with local mental health and third sector organisations, as well as facilitating arts and well-being projects.
Amplifying Unheard Voices

Sampad amplifies unheard voices by creating more opportunities for South Asian people in the arts sector. We increase skills and funding for South Asian artists and cultural leaders through training, bursaries, commissions, employment and support.
Across our work, Sampad tells the stories of our communities and heritage, connecting them to contemporary society and making them relevant to today’s audiences. In doing this, we amplify unheard voices.